Forbes.com: Not Ma Bell’s Yellow Pages
June 18, 2009 | Contributed by: Stephanie Hobbs
Forbes.com posted a story today that previews a next-generation Yellowpages.com offering built for an under-30, social networking-oriented audience:
Later this year, AT&T plans to roll out an alternative brand for local search, geared primarily at younger users. The site will feature the same core data – listings and advertiser information – as Yellowpages.com, but differ in how it presents information and how it uses user-submitted information. While Yellowpages.com returns data based on advertisers’ profiles, similar to a directory, the new site will prioritize results based on a user’s social connections and recommendations, says Yoo.
Forbes.com says that AT&T advertising solutions unit, which includes its Yellow Pages business, generated $1.3 billion in revenue in the first quarter of the year, employs more than 5,000 salespeople to help businesses reach these consumers, and attracts between 21 million and 30 million unique visitors a month to YellowPages.com.
Take a couple of minutes and read the full story. It’s great that Forbes is recognizing change in our industry, especially innovation that’s tied into important social networking trends.
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