Archive Not Ma Bell’s Yellow Pages posted a story today that previews a next-generation offering built for an under-30, social networking-oriented audience:

Later this year, AT&T plans to roll out an alternative brand for local search, geared primarily at younger users. The site will feature the same core data – listings and advertiser information – as, but differ in how it presents information and how it uses user-submitted information. While returns data based on advertisers’ profiles, similar to a directory, the new site will prioritize results based on a user’s social connections and recommendations, says Yoo. says that AT&T advertising solutions unit, which includes its Yellow Pages business, generated $1.3 billion in revenue in the first quarter of the year, employs more than 5,000 salespeople to help businesses reach these consumers, and attracts between 21 million and 30 million unique visitors a month to

Take a couple of minutes and read the full story. It’s great that Forbes is recognizing change in our industry, especially innovation that’s tied into important social networking trends.

2 Responses to “ Not Ma Bell’s Yellow Pages”

  1. I would say at&t is doing just fine with the that was a great deal!

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