Florists Searches Double in February
February 1, 2010 | Contributed by: Larry Small
It should come as no surprise that in February, the number of “florists” searches just about doubles the monthly average for the rest of the year in anticipation of Valentine’s Day.
For our local business advertisers, generating leads is key. Data shows that 85% of Yellow Pages’ shoppers follow-up with a purchase after searching the “florists” heading … and more than 40% of these shoppers will end up purchasing from a florist that they have not used before.
Another interesting factoid about this heading is that a greater number of consumers – about 31% – consult this heading from work either via print or Internet Yellow Pages compared to other headings – about 22%.
If you’re among the 28 million who will purchase flowers this year, take a look at the tips below from our friends at the Society of American Florists to extend the life of your bouquet:
- If your roses arrived in plastic water tubes, remove them before arranging.
- Remove any leaves that will be under water, taking care not to damage the green bark.
- Re-cut stems by removing 1-2 inches with a sharp knife.
- Immediately after cutting, place roses in a clean, deep vase of water containing a flower food provided by your local florist.
- Check the flower food solution daily and make sure to keep it full, clean, and fresh. Replace the solution if it becomes cloudy.
Even with such TLC, your flowers are likely to last just a few days, but the ROI for “florists” advertisers remains strong year-round. The “florists” heading is the 18th most referenced among more than 4,000 different Yellow Pages headings and generates over $30,000 in annual sales revenue per advertiser.