In the past year, the unbelievable growth of visually focused sites like Instagram and Pinterest, the redesign of Facebook with the introduction of Timeline and the cover photo, and the rapid increase in use of smartphones with high-resolution cameras have highlighted changing consumer preferences in favor of images over text in the digital space.
Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, was the Local Search Association’s former vice president of communications.
Based in the Association’s executive office Berkeley Heights, New Jersey, Ms. Hobbs directed the Association’s communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.
Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.
Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.
Ms. Hobbs is the winner of more than 60 public relations and advertising industry awards, including the Telly, the MARCOM, the Public Relations Society of America’s Bronze Quill, the International Association of Business Communicators’ Helio and various awards for video production and communications programs.