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Five Steps To Integrate Visual Content Into Your Social Media Strategy

In a column posted today on Marketing Land, I discuss the growing importance of visual content in a local business’ social media strategy.

In the past year, the unbelievable growth of visually focused sites like Instagram and Pinterest, the redesign of Facebook with the introduction of Timeline and the cover photo, and the rapid increase in use of smartphones with high-resolution cameras have highlighted changing consumer preferences in favor of images over text in the digital space.

In the piece, I offer five steps for local businesses to join the visual revolution online. Click here to read my full column.

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