Five Key Learnings from a Local Marketing Success Story

In our monthly Local Search column on Search Engine Land, I shared my key takeaways from the compelling presentation by Mary Boysman, VP Brand Marketing and Advertising at Aspen Dental, at our annual conference last week.

As those of you in attendance saw first-hand, Boysman described in detail how she and her team developed a comprehensive strategy that drives meaningful local leads for her business and has elicited support from the highest levels of her organization.

Take a few minutes to read my column about the Boysman’s recommendations on how to create a powerhouse marketing organization.

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