First Look at LSA’s Unique Local Digital Media Performance and Planning Tool
January 9, 2015 | Contributed by: Joe Morsello
Please join LSA for an exclusive webinar presentation next Thursday, January 15 from 2 pm – 3 pm ET.
The local digital market is the subject of numerous forecasts, estimates and industry conjecture. Now the LSA has created the first database of locally targeted digital campaigns that delivers real information about how multiple categories of location-based advertising are actually performing.
Before we officially release LSA Insights we are giving a select group a first look at this one-of-a-kind media performance and planning tool. Leveraging actual campaign, geo and category level data, the LSA Insights database provides real information and reporting on a range of local-media channels, including mobile, search and online directories, with social and video to come.
Join us and find out how this tool can help your organization develop smarter client strategies, more efficiently allocate ad budgets, benchmark performance, win accounts, do better media planning and generate more sales and more effective marketing collateral.