Final Day at BIA/Kelsey’s Marketplace 2010
March 24, 2010 | Contributed by: Stephanie Hobbs
Today is the final day here at BIA/Kelsey’s Marketplace 2010. I’m glad I had the opportunity to hear so many great speakers and learn about the innovative approaches and strategies various companies are using in local search space.
Our friends at the BIA/Kelsey are keeping the outside world up-to-speed on all of the sessions via their blog, Local Media Watch. Some interesting posts include:
- Citysearch CEO Jay Herratti overviews the company’s strategy and Citygrid network, which is the largest content and ad network for local with 100+ Web and mobile partners. Yesterday, we covered Citysearch’s new distribution agreement with Dex One, which will give Dex One advertisers the option of having their business listings appear across Citygrid.
- Urbanspoon CEO Jay Herratti talks about his company’s popular local search iPhone app, which has been downloaded 9 million times. Interestingly, since CitySearch bought Urbanspoon last year, the company’s Web site has shot up 220% to 7 million unique monthly users.
- Loopt CEO Sam Altman discusses his company’s popular social mapping service and fast mobile adoption rates across the country. Did you know that GPS is now the most requested phone feature?
For more of the latest thinking on local search, be sure to stay tuned to InsideYP next month during the YPA’s Annual Conference – Transformers – in Las Vegas. Check out an overview of our conference speakers here. We’re looking forward to it!