#FFVideo15 Keynote: Exploring the Most Successful YouTube Content

Understanding what makes video content successful is critical for any media organization that is looking to develop an online video strategy. With 300 hours of video uploaded every minute on YouTube, Mark McMaster, global brand activation at Google/YouTube, will share insight into proven video content techniques at our upcoming Fast Forward Video Summit in Chicago August 18-19.

Mark McMaster, Global Brand Activation, Google/YouTube.
Mark McMaster, Global Brand Activation, Google/YouTube.

I had a chance to speak with Mark about his upcoming keynote session “Maximizing the Impact of Video Across All Platforms.” He plans on talking about the latest trends and usage patterns he is seeing on YouTube and will offer perspective on what is working on the channel.

Google recently released data stating that “how-to” searches have grown 70%, and related “how-to” videos are having a tremendous impact on consumers, which might be the next big marketing opportunity for SMBs. Mark will discuss in more detail this kind of YouTube content that is driving engagement as well as ways organizations can curate user generated content to grow audiences and build brand awareness.

Pulling insights from the more than 1 billion users and billions of views generated every day on YouTube, Mark will help local media organizations better understand the power of video and how it can help grow digital revenues. Here is what you can expect from Mark’s session:

  • A look into content creators on YouTube and their powerful relationship with viewers
  • The YouTube ecosystem: who is viewing, how often and what devices
  • How to think like a “pro” content creator
  • Considering your marketing mix: comparing the role of video to local TV and search
  • How to most effectively reach your audience and drive action
  • Finding your one KPI (rather than drowning in metrics)

Join us August 18-19 in Chicago for Mark’s keynote and many other exciting sessions we have planned for the Fast Forward Video Summit. Click here for more.

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