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Facebook ‘Nearby’ is Now Facebook ‘Local Search’

FacebookFacebook Local Search

This week Facebook renamed its ‘Nearby’ feature to ‘Local Search’ on its iOS app. The feature helps users find close-by friends and businesses – all within the Facebook network.

The new name seems to better reflects how the tool helps users find local businesses. Before its re-launch late last year, the feature was mostly targeted at users who like to check-in at venues and see what their friends are up to. Now, Facebook Local Search offers business reviews, maps, photos, and the ability to call a business directly from the app

For now the name change has appeared on iOS, but not on the Android app or the Facebook mobile website.

As you may know, Dan Levy, Facebook’s Director of Small Business, will be a closing keynote at our annual conference, “Search Starts Here,” taking place in just over a week in Las Vegas. We’re looking forward to hearing Dan’s perspective on Facebook’s strategy behind the name change and what it hopes to achieve in the local search space.

We hope to see you there as well!

 

Search Starts Here 2013

Las Vegas

Planet Hollywood Resort and Casino

April 13 – 16, 2013

Register here

 

One Response to “Facebook ‘Nearby’ is Now Facebook ‘Local Search’”

  1. Wow, facebook and Google are really going head to head between ads and now this.

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