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Extending the Local Search Network

Today’s announcement that AT&T Interactive and Idearc Media have entered into a cross distribution agreement to help businesses increase their online exposure aptly demonstrates the changes taking place in our industry.

The agreement gives YELLOWPAGES.COM and SUPERPAGES.COM advertisers the opportunity for additional online placements on each site. YELLOWPAGES.COM and SUPERPAGES.COM will also have the opportunity to share business profiles and other content from each other’s advertisers — providing consumers access to more comprehensive and relevant information.

This partnership is an example of how Yellow Pages companies are looking for creative ways to take advantage of local search, generate qualified sales leads for small businesses, and provide greater value for advertisers.

It’s also about making it as easy as possible for consumers to find the information they need when they need it. What better way to do that than for these two companies to bring together the full weight of their experience and relationships.

Read AT&T and Idearc’s announcement.

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