Experts Predict Success When Taking Verticalized Approach to ‘Local’
July 9, 2013 | Contributed by: Wesley Young
New, useful ways of locating local business information are popping up on a regular basis, making the local search and advertising space a much more competitive environment. Specialized tools like OpenTable for making restaurant reservations and ZocDoc for scheduling doctor appointments are examples of some of these new ways consumers are finding and connecting with local businesses. Some experts predict that the publishers and advertisers who take a more verticalized approach to local markets will find more success than those who take a broad based approach.
During the 2013 Search Starts Here Conference, industry analysts, leaders and influencers discussed the importance of catering to verticals as opposed to trying to take on everything “local.” Here is what they had to say: