Duda Offers Solutions for Google’s Mobile-Friendly Update
May 13, 2015 | Contributed by: Joe Morsello
Duda is a leading mobile and responsive website builder with a mission to make enterprise-level technology accessible to all small businesses. The company provides access to a mobile-only site builder, DudaMobile; a responsive website builder and eCommerce platform, DudaOne; a web personalization technology, inSite; and a website reseller program, DudaPro, which enable web professionals, agencies and large web production houses to create dynamic web presence solutions without the need to invest in hours of costly development time.
We caught up with Kemp Mullaney, director of business development at Duda, to learn more:
What local problem(s) does Duda solve? How?
Mobile search is a hyper-local activity and it’s very important for a mobile website visitor to get the information they need as quickly as possible. That idea seems simple, but even today the majority of small businesses still don’t have a mobile-friendly website. As of April 21, 2015 Google has updated their mobile search algorithm to penalize non-mobile friendly websites by ranking them lower in search results on mobile phones.
Duda has two solutions to solve this problem. For businesses that want to keep their existing desktop site, our DudaMobile platform can be used to create a mobile version of their desktop site in a matter of minutes (m.example.com). For those that want to build a brand new website, we recommend to use our DudaOne platform with responsive templates that ensure your customers are able to access a website on any device.
Responsive web design has been a growing trend for a while, but building a responsive website costs time and money. Duda factors that out of the equation by making it incredibly fast and easy to build highly personalized websites.
What makes Duda innovative?
Imagine if you could personalize your website to show the information relevant to each individual customer based on the date, time of day, type of device, or visitor location. Duda prides itself as the only website builder that can offer that service, and it’s incredibly easy to implement with its unique content personalization feature, inSite. Since it offers the most relevant information and site experience to a visitor, we’ve seen this technology boost conversion for small businesses by up to 70 percent. With just a few clicks, you can set up inSite and watch as the conversion rate of a website expands with little to no maintenance.
How does Duda make the local space better for advertisers and/or consumers?
What makes Duda great is the platform is designed for efficiency and speed without sacrificing control, design flexibility or feature set. The ability to auto-import content from an existing desktop site or Facebook page provide a great head start when creating a website. Our drag-and-drop editor enables you to design a beautiful site without ever having to worry about code, but you can still pop the hood and take control of the CSS and HTML for maximum flexibility and control.
We make it as easy as possible to build a high-quality website as quickly as possible, because we know that it can be costly and time-consuming to alter a website. At the end of the day, we believe that websites are one of the most important tools for connecting small businesses with their customers, and we offer the technology to do all that and more.
What is next in local?
It’s incredibly important for businesses to properly use the local search technology that’s been made available to them. Eliminating generic content and filtering the clutter is the best way to keep visitors on a website and ultimately buy more products.
A more personalized experience increases the rate at which customers convert, and the only way to do that effectively is by using dynamic personalized content. A company that tailors its message to the individual customer is much more likely to achieve success in the long run, and that’s why we put such a strong emphasis on our inSite technology that offers each visitor a personalized experience.