Dow Jones: SuperMedia Benefitting from SuperGuarantee

June 14, 2010 | Contributed by: Stephanie Hobbs

For those who question the viability of print Yellow Pages in today’s digital age, be sure to check out today’s Dow Jones article on the success of SuperMedia’s SuperGuarantee program.

According to the story, SuperGuarantee—which promises consumers will be satisfied with services found in its listings—has helped fuel double-digital percentage growth in the number of people who use SuperMedia’s print directories in many cities across the U.S.

The program, introduced last year and expanded in March, ensures that customers of participating SuperGuarantee businesses can rely on SuperMedia to help resolve any service issues they experience—or SuperMedia will reimburse the customer up to $500 of the cost of labor for the service.

If SuperMedia’s newfound growth is any indication, print will remain an important component of local search as the industry continues to find new ways to bring value to the directory. It’s all part of the industry’s strategy of aligning print with increasingly popular digital and mobile platforms to create a truly integrated experience.

Be sure to read the Dow Jones piece.

Contributed by: Stephanie Hobbs

Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, was the Local Search Association’s former vice president of communications.

Based in the Association’s executive office Berkeley Heights, New Jersey, Ms. Hobbs directed the Association’s communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.

Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.

Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.

Ms. Hobbs is the winner of more than 60 public relations and advertising industry awards, including the Telly, the MARCOM, the Public Relations Society of America’s Bronze Quill, the International Association of Business Communicators’ Helio and various awards for video production and communications programs.

Tags: directories, Dow Jones, print, print Yellow Pages, SuperGuarantee, SuperMedia, Yellow Pages, Yellow Pages Association, YPA

One Response to “Dow Jones: SuperMedia Benefitting from SuperGuarantee”

Jim Daley says:

June 26, 2011 at 8:43 am

Hey. Just read your blog and it is really good. I am launching my new site soon and I am hoping you can watch my YouTube videos.

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