Don’t Forget The Place Your Customers Call Home

Last week I wrote an article for Search Engine Land on the latest consumer usage trends and the new opportunities they offer for local search providers and small business customers.

As SuperMedia’s Chief Executive Scott Klein suggests, understanding new online and mobile local search initiatives is key for growth heading into the new year. Also important is ensuring directories and advertisers reflect the quickly changing search patterns of specific communities. Some things to consider include urban vs. rural technology access; age and gender; ethnic demographics; print directory usage patterns; and varying degrees of economic growth by region.

Growth in 2010 will certainly be shaped by our ability to develop innovative online and mobile capabilities. At the same time, a complete portfolio is what will allow us to reach as many of our unique consumers as possible in their specific communities.

You can read my full piece at Search Engine Land here.

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