Digital YPA ELITE® System Increases Efficiency and Cuts Waste
July 27, 2009 | Contributed by: Stephanie Hobbs
As some of you may be aware, the Yellow Pages Association owns and operates proprietary industry software called YPA ELITE® that’s used by publishers and Certified Marketing Representatives (CMRs) to facilitate Yellow Pages advertising orders, graphics, and artwork transmittal transactions. Our partner in hosting and maintaining this software is the B2B e-commerce solutions provider GXS.
As the sole processing system for national orders, YPA ELITE® executes over 6.1 million transactions each year. Just 15 years ago, this was a completely paper process – requiring prints, Veloxes, faxes, mailing and myriad labor-intensive steps to go from sales and design to final ad placements. But with the help of GXS, we have gradually digitized the transaction process over the years, increasing the efficiency, accuracy and environmental safety of the system. This might sound small, but the migration to a paperless system has really added up.
According to the latest data from GXS, the Yellow Pages Association eliminated 55.39 metric tons of paper usage in 2008 through the YPA ELITE® System. This translates to a significant reduction in the carbon footprint of the Association. By migrating to a totally electronic system, the YPA ELITE® system in 2008 succeeding in:
- Saving 201 tons of wood, or the equivalent of about 1,391 trees.
- Cutting consumption of 2,292 million BTUs of energy which is the equivalent of the energy used by 25 homes each year.
- Eliminating 341,141 lbs (170 tons) CO2 equivalent, which is the amount of CO2 emitted by approximately 31 cars yearly.
- Avoiding the creation of 135,630 pounds of solid waste, the equivalent of 4.85 full garbage trucks.
Partnering with GXS has really paid off in savings and quality. And this is just one small part of bigger steps the Yellow Pages have taken to reduce the environmental impact of the industry.