Digital Marketing Tactics that Drive Customer Retention for SMBs
July 28, 2014 | Contributed by: Joe Morsello
In my recent article on Street Fight, I talk about the importance of customer retention for SMBs and highlight some of the best digital marketing tactics that help build loyalty and repeat customers.
According to a recent study by Gigaom, email marketing is considered the most effective digital marketing tactic for driving customer retention, followed by social media and content marketing (websites, blogs, etc.). These tactics should be fundamental pieces of any SMB’s marketing strategy and the best part about these tools is that they are understood methods that require minimal time to manage and are cost-effective.
Tags: content marketing, customer retention, Digital Marketing, digital marketing tactics, email marketing, Gigaom, local advertising, local marketing, Local Search, Local Search Association, SMBs, social media marketing