Archive

Defining Local: Last Mile Advertising

After interviewing executives from a range of advertising agencies, platforms and experts including R/GA, Sears, Twitter, Microsoft, YP, Groupon, Mashable and the IAB , we found that there is still a lot of confusion around what “local” actually means.  Overall, the feeling is that the local space isn’t clearly distinguishable from advertising as a whole, but there is a strong conviction that it could and should be.

This is where we believe “Last Mile” can bring some clarity.  In my blog post on Street Fight, I define the Last Mile Advertising space and explain the three pillars that make up this space: Seek, Discover and Consider.

Check out my full article at Street Fight.

Leave a Reply

(Comment Guidelines)

*

Close

First Name

Last Name

Company Name

Email Address