Data: 60% Are Less Likely to Buy from SMBs with Bad Websites
April 12, 2017 | Contributed by: Joe Morsello
Websites have been the subject of much discussion over the years because there remains a surprising number of SMBs without websites (mostly single employee businesses) and many SMBs are unsatisfied with the performance of their website. For consumers, these websites have a big impact on their purchase decisions.
According to a new consumer survey, 60% of consumers said they would be less likely to make a purchase from an SMB that offered a poor website experience. An additional 14% said they would work with another provider.
As to the factors that result in a “bad” experience, topping the list was outdated contact information (50%), no address, direction or hours (42%) was second and not having product information (34%) followed that. Surprisingly, only 18% said a bad mobile experience would give consumers a bad impression of the business which directly contradicts various other studies.
The data come from a recent Vistaprint Digital report titled, “Small Business Consumer Expectations Report,” which surveyed 1,818 U.S. consumers ages 18 and older. To access the graphic above, click here.