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Daily News: The Original Mobile Medium, Mobile Ad Costs Rise

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Mobile Advertising and the Original Mobile Medium (August 28, 2015)
Click Z: “The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.”

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools (August 28, 2015)
Street Fight: “Businesses want simplified tools that they can use to process transactions and manage inventory at off-site locations.”

‘Personalized’ Ads Remain A Problem For Most Marketers (August 27, 2015)
Geo Marketing: “80 percent of consumer-facing companies find it difficult to go beyond consumers’ basic demographic information, while 96 percent confess to feeling hindered in building a comprehensive understanding.”

Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns (August 27, 2015)
Real-Time Daily: “Pioneered by engineers at Google and Microsoft for search engine marketing, scientists at the startup Globys want to infuse machine leaning and automation into real-time A/B testing for campaigns running in other advertising media, both online and offline.”

Adaptly Gets Early Instagram API Access (August 27, 2015)
Social Media & Marketing Daily: “The big push to monetize the second generation of social media sites continues.”

Will Social Signals Edge Out Backlinks and Keywords? (August 27, 2015)
Social Times: “Searchmetrics just released a report that calls everything you thought you knew about search ranking factors for Google into question.”

Will GIF-Powered Emails Get More People RSVP’ing for Events? (August 27, 2015)
Adweek: “GIFs have already overtaken brands’ social media and online video. Next up: Email marketing.”

Swapped Out: Losing A Google Featured Snippet [Case Study] (August 27, 2015)
Search Engine Land: “Since they are typically highlighted at the top of the search results, featured snippets can drive a lot of targeted traffic to your site, while also building credibility.”

Equifax Sees OTT Video As The Next Frontier For Marketing Services (August 27, 2015)
Ad Exchanger: “Called IXI Services, this division of Equifax helps financial services companies and other consumer marketing companies target households that meet their wealth, income, spending and credit criteria.”

Mobile ad costs rise as marketers pay more to target the right audiences (August 27, 2015)
Venture Beat: “The cost per install (CPI) for acquiring mobile users rose in July, showing that marketers are willing to pay more to get ads in front of the right audiences.”

Moz Acquires SERPscape (August 27, 2015)
Search Marketing Daily: “Moz acquired a tool called SERPscape that contains data on 40,000,000 U.S. search results, along with an API capable of querying loads of interesting data about what appears in those results such as domain and keywords that pages rank for, and search rankings by industry.”

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