Daily News: YP’s New Web Presence Product, UberMedia Launches Vista, Pinterest Offering Sales Lift Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

ypPresence Plus Helps Business Owners Take Control of Their Online Presence (June 21, 2017)
Press Release: “YP’s new product lets business owners to syndicate business info across 60+ leading directory, search, social, and navigation sites.”

UberMedia Launches Vista for a Complete Diagnostic View of Your Business (June 21, 2017)
Market Wired: “New tool helps marketers accurately assess the performance of their businesses using unrivaled location intelligence and geo-spatial analysis.”

Meredith increased revenue per visit 20 percent by getting ads to load faster (June 21, 2017)
Digiday: “Cutting down the amount of code on its webpages has helped Meredith make more revenue per visitor.”

Consumers Now Say They’re More Likely to Share Good Than Bad Experiences (June 21, 2017)
MarketingCharts: “In a reversal from past research consumers are more likely to share good experiences than bad ones.”

Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift (June 21, 2017)
GeoMarketing: “Pinterest promises brands greater insight behind those numbers from the image sharing platform.”

Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness (June 20, 2017)
Street Fight: “Analysts showed evidence of mobile’s impact on SMBs and reinforced that companies selling marketing tech and services must address ROI and attribution.”

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