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Daily News: YP Separates Print & Digital Business, Angie’s List Sues Amazon Local

Here is yesterday’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

YP Announces Intent to Separate Businesses to Drive Deeper Product Focus (June 23, 2015)
Press Release: “YP announces the intent to separate its digital advertising and print directory businesses to create two companies.”

Increased Legislative Activity Related to Publisher Liability, FTC Gives Warning (June 23, 2015)
LSA Insider: “At the Local Search Association (LSA), we have seen increased activity in legislation seeking to impose publisher liability for any content a publisher distributes or displays including advertising or marketing.”

New SMB Data Reinforces Need to Demystify Digital Marketing (June 23, 2015)
LSA Insider: “Based on new Local Search Association (LSA) data, driven by digital media outlets, SMBs plan to boost digital spending and now use more than seven methods for marketing.”

For Effective SEO, Content Is King (June 23, 2015)
eMarketer: “Seven in 10 respondents said SEO effectiveness was improving, and content was by far the most important factor in this.”

Desktop vs. Mobile: Where’s Programmatic Marketplace Quality a Bigger Issue? (June 23, 2015)
eMarketer: “Nearly six in 10 marketing professionals cited fraud as a top hurdle to buying ads programmatically, and the same percentage pointed to site quality and brand safety concerns.”

Angie’s List sues Amazon Local (June 23, 2015)
IndyStar: “Angie’s List has sued Amazon Local, accusing it of stealing provider lists and other proprietary information from Angie’s website.”

Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use (June 23, 2015)
TechCrunch: “Consumers are spending over 85 percent of their time on their smartphones using native applications, but the majority of their time – 84 percent – is spent using just five non-native apps they’ve installed from the App Store.”

Gimbal And PlaceWise Partner To Bring Beacons To Shopping Malls (June 22, 2015)
GeoMarketing: “Gimbal, Inc., a proximity-based mobile advertiser, has partnered with PlaceWise Media, a provider of digital media services for the shopping mall industry, to install the company’s beacon systems in more than 60 malls and retail centers by the end of the year.”

IDC Report Ranks YP Among Top Five Companies in Mobile Search Revenue (June 22, 2015)
Press Release: “YP ranks among the top five companies in the advertising industry when it comes to mobile search revenue, according to analyst firm IDC (International Data Corporation).”

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