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Daily News: YP Names New CEO, Understanding the Customer Journey, Moz Trims Product Line

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

YP Names Cox Enterprise’s Jared Rowe New CEO (August 18, 2016)
LSA Insider: “Jared Rowe is replacing David Krantz as YP CEO. Rowe is from Cox Enterprises and was President of Cox Automotive Media Solutions.”

Do Companies Understand the Customer Journey? (August 18, 2016)
eMarketer: “Less than half of marketers feel confident their organization understands the customer journey and many aren’t confident of their company’s understanding of big data either.”

How to solve duplicate content local SEO issues for multi-location businesses (August 17, 2016)
Search Engine Land: “Here are tips for businesses with multiple locations to craft unique, rich content for each individual location page.”

Why Local Auto Dealers Are Steering Marketing Budgets To Digital (August 17, 2016)
AdExchanger: “Morgan Auto Group spends 60% of its budget on digital advertising to support its 11 north Florida car dealerships and that percentage has steadily increased over the past five years.”

Moz trims product line to focus on search, lays off 28% of staff (August 17, 2016)
Search Engine Land: “Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search.”

Why Programmatic Players Need Multiple Location Analytics Partners (August 17, 2016)
GeoMarketing: “Less than a month after signing a deal with geo-data specialist Factual, MediaMath is also working with location ad insights provider Cuebiq.”

Beacons Inside: Sensors Become Part Of In-Store Displays (August 17, 2016)
MediaPost: “Beaconing technology is being incorporated into lighting and Wi-Fi access points in large stores.”

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