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Daily News: Yext & ShopKeep Integration, Competing with Online Retail, Marketing Budgets Ebb

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017)
LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from the register/POS.”

Local SEO Strategies for Competing with Online Retailers this Holiday Season (November 14, 2017)
GeoMarketing: “The whole in-person experience is something that online retailers simply can’t offer and should be leveraged by physical retailers, says Chatmeter’s Collin Holmes.”

Marketing Budgets Ebb In Gartner CMO Survey As Brands Demand Results (November 14, 2017)
AdExchanger: “After years of consistent growth, companies have flat-lined or decreased their investments in marketing.”

LinkedIn Beefed Up Its Lead Gen Forms Offerings (November 14, 2017)
Adweek: “Marketers that have used Lead Gen Forms have lowered their average cost per lead by more than 20 percent.”

Elizabeth Walton Vice President, Marketing, Yext Named to Forbes 30 Under 30 (November 14, 2017)
Forbes: “Walton is a vice president of marketing at Yext, a New York-based tech company that helps businesses manage online information about themselves.”

Your brand vs. social algorithms: The conundrum of 2018 (November 13, 2017)
Marketing Land: “Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter.”

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