Daily News: Yelp’s Local Ads Business, Hotel Brands Marketing Conundrum

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

As Growth At Yelp’s Local Ads Business Slows, Mobile Ad Growth Takes Center Stage (August 27, 2015)
Forbes: “Considering the markets Yelp operates in, we expect that Yelp’s local ads business to grow, albeit at a slower pace.”

Google Local Pack Is 233 Percent More Important (August 27, 2015)
ClickZ: “With Google’s recent reduction of Local Map Pack positions from seven to three, the importance of getting your listings optimized and into the top three positions has become much more important.”

How Hospitality Brands Balance Global and Local in Their Marketing (August 27, 2015)
Street Fight: “Travelers may have a general preference for one chain or another, but when it comes to deciding which specific property at which to stay and how much they enjoy the experience, it comes down to local.”

Content blocking in iOS 9 is going to screw up way more than just ads (August 27, 2015)
The Next Web: “There are hundreds of popular tools that marketing professionals use that could simply cease to be useful if mobile users disappear from their grasp altogether.”

Location Accuracy: Ad Exchange Data Falls Short (August 27, 2015)
AdExchanger: “Location is a big part of mobile advertising, which is why advertisers pay more when an ad request includes the user’s location.”

Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant (August 26, 2015)
Search Engine Land: “The service is a blend of artificial intelligence — similar to that which powers Apple’s Siri, Google’s Google Now and Microsoft’s Cortana — and human input, and Facebook believes that combination will make M better than its rivals.”

Is Responsive Design A Ranking Factor? (August 26, 2015)
Search Engine Land: “Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost.”

WPP’s Sorrell: Is Video Advertising Worth It?  (August 26, 2015)
MediaPost: “… Sorrell said some advertisers wonder if online video advertising has value.”

Social Live Streaming Apps: A Look At the Competition  (August 26, 2015)
Social Times: “The stage certainly seems set for influencers and social media creatives to help brands tell compelling stories using live video.”

How we use our phones is changing in a big way, here’s the data that proves it (August 26, 2015)
The Next Web: “While browser usage has fallen off a cliff content consumption has exploded in other areas.”

How To Start Investing In Social Media Marketing The Right Way  (August 26, 2015)
Forbes: “… unless you’re blessed with an unlimited budget, you’ve got to be sure you’re getting the most out of the money you allocate to this cause, both in terms of the campaigns you run and the tools you use to manage them.

How Marketers Should Choose Social Networks (Infographic)  (August 26, 2015)
Social Times: “It’s an extremely important question to ask before you start devising a social media marketing strategy because there’s really no use in spending a ton of time and energy establishing a strong presence on a site that isn’t going to yield any positive returns.”

Etsy’s updated mobile app lets you locate local artisans on-the-go (August 26, 2015)
The Next Web: “… Etsy announced it is extending the listings for its Etsy Local service to its iOS and Android apps so people can pinpoint Etsy sellers on the go.”

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