Daily News: Yahoo Quits Map Game, Mobile Changes In-Store Shopping

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: 

The End of Yahoo Maps and the Missing Local Strategy (June 8, 2015)
LSA Insider: “Shortly after Marissa Mayer took over as CEO of Yahoo she made a pledge to revitalize many of Yahoo’s long-suffering consumer properties, such as Yahoo Mail and Finance. . . But then, last week, Yahoo said it was essentially discontinuing the Yahoo Maps website (as well as several other products).”

Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours (June 8, 2015)
Marketing Land: “Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new ‘Mobile Audience Insights Report’ from NinthDecimal 54 percent of consumers in 2014 hopped on a mobile device over a laptop before making a purchase’ and 34 percent ‘preferred to use a smartphone over a tablet or laptop.’”

5 Ways Mobile Is Improving the In-Store Shopping Experience (June 8, 2015)
Street Fight: “Hyperlocal technology has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. . . Here are five examples of ways that hyperlocal technology is being utilized in stores right now, which retailers can use as a playbook for bringing their own businesses up to speed. . . 1. Helping customers find the products they want. 2. Trigger offers based on location. 3. Empower sales associates. 4. Encourage customers to create digital shopping lists. 5. Use shopper movements to dictate store layouts.”

Facebook Is Handing Out Free Beacons to Retailers (June 8, 2015)
Re/code: “Facebook is offering up free beacons to retailers and businesses using its service as part of an update to the company’s Place Tips feature originally rolled out in January. Place Tips, which works by showing Facebook users posts and photos about a specific retailer or business when they open the app within the actual store, was originally tested with a small group of businesses in New York City.”

Can Home Services Really Be Uber-ed? (June 8, 2015)
Street Fight: “Over the last several weeks, there’s been an enormous amount of interest in announcements by Amazon and Google about moving into the home services space. The “on-demand” economy seems to be finally descending on one of the oldest of sectors: taking care of your house.”

Marketers Get Creative with Interactive Ads, Boost Consumer Engagement (June 8, 2015)
LSA Insider: “On the one hand, the rise of new media channels and devices has opened doors for exciting and interactive content.  On the other hand, it has slivered audiences into smaller groups, often making it more challenging to reach a significant audience. Marketers are compensating for the narrower reach by increasing ad efficiency through greater response and engagement rates.”

Survey: Few National Retailers Take Apple Pay Or Intend To This Year (June 5, 2015)
Marketing Land: “Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies. . . According to a survey from Reuters and the National Retail Federation (NRF), a large majority of the top 100 US retailers have not adopted Apple pay and do not intend to this year.”

Groupon acquires beauty salon and spa booking startup (June 5, 2015)
Chicago Business Journal: “Beauty is getting bigger at Groupon. The Chicago-based online deals company said today it is acquiring PettyQuick, a Chicago-based startup website and app where users can book and pay for appointments at a range of beauty salons and spas.”

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