Daily News: xAd’s Location Data Model, Factual Partners with Adobe & Oracle, Information Is ‘A Thing’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Ad Costs May Vary for Fast Food and Retailers for xAd’s Location Data Model (March 16, 2017)
AdAge: “Digital ad firm xAd is introducing an ad payment model that charges advertisers only if people showed up in a business location.”

Factual Aims For Scale, Partners With Adobe, Oracle (March 16, 2017)
MediaPost: “Factual, a location data ad-tech company, announced on Thursday integrations with platforms including Adobe, LiveRamp and Oracle Data Cloud.”

Kinetic: The Major Takeaways From Mobile World Congress For Marketers (March 16, 2017)
GeoMarketing: “Location and contextual data are opening up new ways to reach increasingly connected consumers, said CMO Liliana Caro.”

Optimizing Facebook ads for success and better ROI in 2017 (March 16, 2017)
ClickZ: “Here’s 4 ways to dig deeper into your campaign to fix possible leakages and faults in unsuccessful or unyielding campaigns.”

Information Is ‘A Thing’ And Should Be Treated Like A Brand (March 14, 2017)
CMO: “As digital interactions replace physical interactions, the need to understand information attributes grows more critical with every megabyte collected.”

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