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Daily News: WPP Doubles Down on Snapchat, LiftMaster’s Local Approach, Marketing-as-a-Service

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How LiftMaster Leverages Digital Solutions to Market Locally at Scale (August 7, 2017)
Street Fight: “LiftMaster deploys marketing automation strategies that help their franchisees think locally and connect with nearby customers.”

Is marketing-as-a-service the future of marketing? (August 5, 2017)
Venture Beat: “Marketing used to be a function based on creativity, but now it is a complex, multi-discipline, metrics-driven, function with direct bottom-line impact.”

Now it’s Snapchat copying Facebook’s ads Power Editor (August 4, 2017)
TechCrunch: “Snapchat is launching an ad manager letting big advertisers rapidly deploy complex ad campaigns with tons of creative variants.”

Why Location Intelligence Is Mobile Marketing’s AR Opportunity (August 4, 2017)
AdWeek: “At Pokémon Go’s 1-year anniversary, brands still seek breakthroughs.”

WPP Doubles Down On Snapchat; Google Tests Snapchat-Like Search Results (August 4, 2017)
CNBC: “Advertising mogul Martin Sorrell told CNBC on Friday his company plans to double its investment in Snap this year.”

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