Daily News: Why Web Accessibility Matters, Internet Users Prefer Search, 4 Ways Brands Are Losing Traffic

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Website Accessibility Matters & How You Can Sell It to Clients (April 25, 2017)
LSA Insider: “Website accessibility is merely the measure of how accessible your website and its content is for various types of users.”

Most Internet Users Prefer Search Engines to Find Local Products (April 25, 2017)
eMarketer: “About a third say search engines are trustworthy and accurate, too.”

4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course (April 24, 2017)
Search Engine Land: “Many national franchise stores are failing to appear in Google Maps search results.”

Location-based marketing: The pitfalls and promise of retail campaigns (April 24, 2017)
Mobile Marketer: “In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.”

As Subway Shrinks Location Footprint, Can Facebook Bot Messager Drive Loyalty? (April 24, 2017)
GeoMarketing: “The sandwich chain’s Facebook launch represents ‘the largest deployment of a Messenger bot in the restaurant industry,’ says Subway digital head Carman Wenkoff.”

Snapchat starts selling Sponsored Geofilter ads thru its API as travel, event seasons kick off (April 24, 2017)
Marketing Land: “Snapchat’s Sponsored Lens format remains its only ad type not yet available through its ad API.”

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