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Daily News: What SMB Customers Want, SMB’s Time is the New ROI, Voice Search Answers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

LOCALOGY ENGAGE 19: What Do Your Small-Business Customers Want? (June 6, 2019)
LSA Insider: “At this week’s LOCALOGY ENGAGE: SaaS/SMB event, I unveiled our new Modern Commerce Monitor™ (formerly Tech Adoption Index) SMB survey data using this three-part framework to explain what we’ve learned about small business consumption of cloud software over four waves of data since 2017.”

LOCALOGY ENGAGE 19: SMBs — Our Time Is the New ROI (June 6, 2019)
LSA Insider: “LSA just wrapped LOCALOGY ENGAGE in Washington DC. Day one of the 2-day event brought together local SaaS technology providers with the SMBs they serve, in order to facilitate a direct conversation between them. One of highlights of the event was a small business roundtable at the end of the first day.”

80% of Voice Search Answers Are From Top 3 Organic Results [STUDY] (June 6, 2019)
Search Engine Journal: “A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions. SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.”

Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics (June 6, 2019)
MarTech Today: “Earlier today, Google announced plans to acquire unified data and analytics platform Looker for $2.6 billion in an all-cash transaction. Once the deal is complete later this year, Looker will join Google Cloud.”

New study from Pega shows consumers don’t trust artificial intelligence (June 5, 2019)
Marketing Land: “A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions.”

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