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Daily News: What Local Marketers are Talking About, Digital Ad Rates, Mobile Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Halfway Through 2018, Here’s What Local Marketers Are Talking About (July 2, 2018)
LSA Insider: “To help you get a sense of the pulse among local marketers, we’ve compiled our top article picks as well as the most popular articles based on traffic and shares.”

Forrester: Mobile will drive 86% of digital ad growth through 2022 (July 2, 2018)
Mobile Marketer: “The average U.S. consumer checks their smartphone 47 times a day, giving marketers a chance to reach audiences dozens of times a week as people check social media, search online or watch videos on social media or streaming sites.”

Study: Digital ad rates hit record highs in May, June (July 2, 2018)
Marketing Dive: “As marketers continue to shift their investments from traditional formats like TV and print to digital, there’s more competition for digital ad inventory, which drives up prices”

Facebook Lets Users See All Ads a Page is Running (June 30, 2018)
Search Engine Journal: “This includes ads on Facebook, as well as Instagram, Messenger, and the company’s partner network.”

If you use mobile location data, it’s time for a mid-course correction (June 29, 2018)
MarTech Today: “Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.”

Google Shows Preference To Quicker-Loading Mobile Pages (June 29, 2018)
MediaPost: “The search results appearing in Google positions one to five load significantly faster than those that run lower down, with nearly 32% loading within one second.”

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