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Daily News: Webinar on the “New” AdWords, Millennials Rely on WOM, Rise of Native in Local Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16) (June 23, 2016)
LSA Insider: “This webinar will discuss recent Google AdWords changes through a local lens and explain what search marketers need to understand to succeed in this new AdWords environment.”

Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods (June 23, 2016)
MarketingCharts: “Online reviews and word-of-mouth are considerably more influential to the research process for Millennials than for older adults.”

Webinar: How Beauty Businesses Can Save Time On Sales (June 23, 2016)
GoToWebinar: “This webinar on July 14, 2016 will explore how beauty businesses can get in front of and engage potential customers early in the purchase process.”

Purch acquires small-business site Business.com (June 22, 2016)
TechCrunch: “Digital media company Purch has acquired Business.com which offers advice and other content for small businesses and operates a marketplace for business products and services.”

Neustar, Simulmedia Partner For Linear TV Activation, Measurement (June 22, 2016)
MediaPost: “Real-time information-services provider Neustar and ad-tech firm Simulmedia on Wednesday announced they’ll partner to offer a complete linear TV activation and measurement product.”

How a Utah media company aims to take native advertising local (June 22, 2016)
Columbia Journalism Review: “BrandForge is a new native advertising studio aimed at helping local media nationwide get a foothold in the fast-growing market for branded content.”

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