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Daily News: ‘Waze Local’ Launches, Inaccurate Online Content, TV Ads Forecast, Brand Marketing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Intended to Be Simple and Affordable, ‘Waze Local’ Officially Launches (March 28, 2018)
LSA Insider: “Previewed last year at LSA17 by Waze’s Matt Phillips, the Google-owned company is now formally rolling out “Waze Local.” It features three ad units intended to be very simple and accessible to small businesses.”

Study: Inaccurate Online Content Is Major Roadblock to Purchase Journey (March 28, 2018)
LSA Insider: “A recent Episerver study of 4,028 global consumers who’ve shopped online in the last year revealed that 46% of consumers are “often” dissuaded from making an online purchase from a brand that has incorrect or incomplete content on their website or mobile app and 18% are “always” dissuaded.”

Study: 79% Say Digital Channels ‘Most Helpful’ for Finding Local Business Information (March 28, 2018)
LSA Insider: “The majority of offline purchases are influenced by the Internet and mobile devices have helped to accelerate digital’s influence.”

Identifying a New Breed of Consumers—What Retailers Should Know (March 28, 2018)
Street Fight: “A new report out today by Blis describes a new breed of consumer, created after the last recession, with perpetual access to an unprecedented amount of information via their mobile devices.”

U.S. TV Ads Forecast To Dip, Digital Ads To Rise (March 28, 2018)
MediaPost: “U.S. TV advertising revenues will continue to decline this year and next — rising in 2020, due to another presidential election and Summer Olympics.”

Brand Marketing: What Are 2018’s Goals, Priorities, and Challenges? (March 28, 2018)
Marketing Charts: “The more-than 500 marketing decision-makers who responded to the report – all of whom are at companies with at least 500 employees – identified a range of main priorities for 2018.”

Mono and Orange Partner to Expand Digital Services for SMBs in France (March 28, 2018)
Mono Solutions: “Orange, a leading telecommunications company, has chosen to use the Mono Platform to efficiently deliver data-driven websites and support the full customer journey of French SMBs.”

Google Surveys now available in more than 50 countries (March 28, 2018)
Marketing Land: “Companies can use the enterprise and credit card options to collect consumer insights in more countries.”

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