Daily News: Wasted Time on Prospecting, More Spend on Facebook, In-Store Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Over Half of Sales Time Is Wasted on Unproductive Prospecting (March 20, 2017)
LSA Insider: “Recent LSA webinar talked about just how much time is wasted on ineffective prospecting and provided some tips for working more efficiently.”

Advertisers Investing More in Facebook, Natch (March 20, 2017)
eMarketer: “Instagram, LinkedIn are also seeing increases in social ad spending.”

Point Inside Announces Personalization Tool for In-Store Marketing (March 20, 2017)
Street Fight: “Point Inside is announcing a new service today that will leverage historical shopping information to allow retailers to serve shoppers more relevant deals on their phones.”

TGI Fridays, Taco Bell, H&M Adopt Foursquare Analytics (March 20, 2017)
GeoMarketing: “Equinox is among the brands that are using the new Foursquare measurement that is being positioned as ‘a Google Analytics for the real world.’”

With cost per visit, xAd brings search-like performance to mobile advertising (March 17, 2017)
MarTech Today: “Brands and enterprises will pay only for customers who walk through the door.”

Google to further dilute exact match in AdWords; will ignore word order & function words (March 17, 2017)
Search Engine Land: “Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.”

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