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Daily News: Wal-Mart Buying Jet, Reinvention of Foursquare, Bing is Serious About Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Wal-Mart Had to Buy Jet to Compete with Amazon (August 8, 2016)
LSA Insider: “Perhaps the biggest obstacle to Wal-Mart’s e-commerce success is the brand itself, which has massive recognition but uneven appeal to different audience segments.”

Google Maps The Rio Olympics For Actual — And Virtual — Visitors (August 8, 2016)
GeoMarketing: “The Google Street View imagery around and in the Olympics arena has also been revamped to give virtual travelers an insider’s look at the stadiums.”

Survey: Local search marketing top channel for SMBs, but many not tracking ROI (August 8, 2016)
Search Engine Land: “The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring.”

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers (August 8, 2016)
Street Fight: “More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores.”

With hype faded, Foursquare tries reinvention as a data business (August 8, 2016)
Digiday: “Foursquare wants to be seen as a data repository for real-world movement that can answer the question of whether ads result in activity in the real world.”

While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads (August 7, 2016)
Adweek: “Placed arrived at unflattering findings for brick-and-mortar chains after looking at which ones were often patronized by users of Snapchat.”

FTC Cracking Down on Social Influencers’ Labeling of Paid Promotions (August 5, 2016)
AdAge: “Sometimes hashtags are not enough to identify influencer posts as ads.”

Bing Numbers Demonstrate It’s Serious About Search (August 5, 2016)
Media Post: “Some 37 million searchers used the Bing Network for 103 million technology-related searches, and accounted for 30% of all technology-related paid clicks, according to recently posted numbers.”

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