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Daily News: Voice Search & SEO, 2016 U.S. Ad Spend Trends, AI Wars in Local, Super Bowl Ad Review

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

OK Google, What Should I Know About Voice Search and SEO? (February 6, 2017)
LSA Insider: “The future of search is conversational. Don’t get left behind by optimizing your site for only text-based searches.”

US Ad Spend Trends, by Medium, in 2016 (February 6, 2017)
Marketing Charts: “In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in.”

The AI Wars in Local Have Already Begun (February 6, 2017)
Street Fight: Alexa will shine for eCommerce and crowdsourced ‘skills’ while Cortana could exceed in vertically-specific content niches.”

Building mobile audience segments via precise location data (February 6, 2017)
Mobile Marketer: “As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.”

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing (February 5, 2017)
AdAge: “Here’s a recap of the winners and losers for this year’s Super Bowl commercials.”

Small Business Owners Are Missing Digital Fundamentals (Infographic) (February 3, 2017)
Adweek: “Small business owners love social but lack unified web and digital presences.”

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