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Daily News: Voice Search & SEO, 2016 U.S. Ad Spend Trends, AI Wars in Local, Super Bowl Ad Review

Daily_News_Monday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

OK Google, What Should I Know About Voice Search and SEO? (February 6, 2017)
LSA Insider: “The future of search is conversational. Don’t get left behind by optimizing your site for only text-based searches.”

US Ad Spend Trends, by Medium, in 2016 (February 6, 2017)
Marketing Charts: “In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in.”

The AI Wars in Local Have Already Begun (February 6, 2017)
Street Fight: Alexa will shine for eCommerce and crowdsourced ‘skills’ while Cortana could exceed in vertically-specific content niches.”

Building mobile audience segments via precise location data (February 6, 2017)
Mobile Marketer: “As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.”

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing (February 5, 2017)
AdAge: “Here’s a recap of the winners and losers for this year’s Super Bowl commercials.”

Small Business Owners Are Missing Digital Fundamentals (Infographic) (February 3, 2017)
Adweek: “Small business owners love social but lack unified web and digital presences.”

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