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Daily News: Voice Search Revolution, Optimizing Location Data, Smart Speaker Sales Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Call for Entries: 2018 Ad-to-Action Awards (January 11, 2018)
LSA Insider: This week we opened the fifth annual Ad-to-Action Awards for submissions.

SEO trends and Google changes to expect in 2018 (January 11, 2018)
Search Engine Land: “It’s clear that Google is interested in making truthfulness a ranking factor, and they’ve never had a stronger motivation to do so than now.”

Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites (January 11, 2018)
Street Fight: “Internet users don’t, in general, trust the social platforms, especially compared to local news providers.”

Smart speaker sales grew 103% last year (January 11, 2018)
Search Engine Land: “The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.”

Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important (January 10, 2018)
Adweek: “Local search is a weapon marketers can use to increase store revenues and boost local brand perception.”

Google Answers How to Optimize Content for Voice Search (January 10, 2018)
Search Engine Journal: “In a recent Webmaster Central Hangout, Google’s John Mueller answered a question about optimizing content for Voice Search.”

Why You Need To Prepare For A Voice Search Revolution (January 9, 2018)
Forbes: “The voice search revolution has been catalyzed by the rise of smart speakers.”

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