Daily News: Voice Search Ready, Mobile Programmatic Outcomes, New Age of ‘Customer’ Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Replay: Getting Local Businesses Voice Search Ready (March 8, 2019)
LSA Insider: “During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for local businesses and best practices for optimizing for it in 2019.”

New Tech Adoption Index Podcast: “Glengarry Glen George”, featuring George Leith (March 8, 2019)
LSA Insider: “No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it’s often well into the wee hours before he winds down his last call of the day. Half measures aren’t really his thing.”

Report argues location data is key to better mobile programmatic outcomes (March 7, 2019)
MarTech Today: “Location is a critical tool to personalize programmatic advertising, according to a new report (registration required) from Mobile-location data reveals user behavior, brand preferences and purchase intent. When combined with programmatic buying, these signals can yield better performance and insights at scale, the report found.”

The new age of ‘customer’ data (March 8, 2019)
Marketing Land: “In martech’s latest epoch, consumer brands are not the only companies that curate, store, leverage and sell data. As such, they’re also not the sole purchasers of marketing technology. Publishers are just one recent example of a newer breed of data buyers and sellers coming to the table.”

These 6 Location Data Providers Are Changing the Way Brands Target Consumers (March 8, 2019)
Street Fight: “Location data providers power the vast majority of mobile targeting strategies we’re seeing brand marketers implement today. An incredible 80% of marketers say they plan to boost their use of location data over the next two years, and in the U.S. alone, it’s expected that location-based advertising spend will reach $38.7BN by 2022.”

How retailers can survive Amazon’s stronghold in Google search (March 8, 2019)
Search Engine Land: “Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share. It’s in the Google Auction Insights report for shopping and paid search campaigns.”

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