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Daily News: Voice Search & Local Business, GDPR’s Consequences, Google Trends Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

It’s time for local business to take voice search seriously (May 24, 2018)
Search Engine Land: “With new technologies like Google Duplex coming on, local business owners should optimize for voice search.”

More Than Half Of Local Businesses Still Lack Mobile Strategy (May 24, 2018)
MediaPost: “When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow  a chain store.”

After GDPR, here come the Unintended Consequences (May 24, 2018)
MarTech Today: “There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later.”

Report: Google Home beats Amazon Alexa in Q1 global device shipments (May 23, 2018)
Marketing Land: “In the US, Amazon still has a significant lead over Google — but it’s shrinking.”

Google Trends Keyword Research Tool Updated (May 23, 2018)
Search Engine Journal: “Google Trends is one of the most useful SEO tools because it provides keyword information to help you understand how, where, and even when searchers are using keywords.”

Location Targeting Presents Opportunity to Capitalize on Growing Memorial Day Spending (May 22, 2018)
Street Fight: “Memorial Day weekend has never been on par with Black Friday from a retail perspective, but a new report released by Vistar Media and MFour points to a sharp increase in expected spending over the holiday weekend, as consumers go out in search of deals and in-store promotions.”

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