Daily News: Voice for Shopping, Twitter Video Revenue, Protections for Online Content Eroding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018)
LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their purchasing journey.”

DAC Group Launches New Reseller Partner Division ConvergenSEE™ (April 25, 2018)
DAC Group: “DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division.”

Twitter attributes more than half of its $575M Q1 ad revenue to video (April 25, 2018)
MarTech Today: “Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.”

7 ways protections for online content are being eroded (April 24, 2018)
Marketing Land: “Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content.”

Study: 92% of marketers plan to ramp up Instagram influencer efforts (April 24, 2018)
Mobile Marketer: “Putting influencers at the heart of a marketing strategy continues to be a growing trend that Activate’s study suggests is shaping how marketers and influencers leverage social media to engage audiences and promote products or services.”

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