Daily News: Vistaprint Helping SMBs Online, Identifying Micro-Moments, Opportunity with Mobile Wallet

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Vistaprint Launches Platform to Connect Online and Offline Marketing (October 11, 2016)
Street Fight: “Vistaprint is expanding with a new suite of digital marketing tools for ‘micro’ business owners.”

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them. (October 10, 2016)
Search Engine Land: “Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever.”

Gordon Borrell On Why Facebook Is Killing It In Local Advertising (October 10, 2016)
AdExchanger: “But local advertisers are spending less on advertising and more on marketing: website redesign, social media and SEO.”

The mobile wallet could grow up to become a real marketing channel (October 10, 2016)
Marketing Land: “There are some of hidden strengths of this keeper of coupons, credit cards and boarding passes.”

Retailers Need To Think Of Online And Offline As ‘One Store’ (October 10, 2016)
GeoMarketing: “The lines have blurred in consumers’ minds and brands and stores need to adapt to that view.”

Location-Based Targeting Found To Boost Store Visits (October 10, 2016)
MediaPost: “Location-based audience targeting drove significantly higher foot traffic into Office Depot stores as well as intent to visit stores.”

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