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Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018)
LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesses fighting to survive in a struggling economy. In 2017, an estimated 108 million consumers spent $12 billion shopping and dining at local-independently owned business.”

Video advertising’s bright future and what you should be doing now (October 31, 2018)
Marketing Land: “Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly.”

Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising (October 31, 2018)
Street Fight: “Mobile marketing is a business built on constant, unrelenting change, and things can get wild out there. As such, you’ll see moments of fear come through in articles like this recent Business Insider piece. As its writer reports, even the seasoned players in our space say they’re worried enough about Facebook and Google and Amazon that they’re potentially opting out of the advertising sides of their operations, realigning to be more or less data-only providers.”

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors (October 30, 2018)
Search Engine Land: “Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors.”

Quick guidelines for getting users info they need in chatbots (October 30, 2018)
MarTech Today: “It’s best to think of a text-based chatbot as an “automated customer service rep. That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100.”

Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results (October 30, 2018)
MediaPost: “Not all mobile video ads are created equal. Mobile video ads that are interactive and “shoppable” are more effective at capturing user attention and generating brand lift, according to a new study from  Interactive Advertising Bureau and its Digital Video Center for Excellence.”

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