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Daily News: Value of Social Content Increases, 90% Use Smartphones in Stores

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

How the Value of Social Content is Increasing (July 21, 2015)
ClickZ: “When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn’t matter. Those who understand the right content to share will come out ahead.”

Dex Media Hires KERN to Promote Digital Marketing Solutions for Small Businesses (July 21, 2015)
Press Release: “Dex Media announced today it has retained KERN, an Omnicom owned, multi-channel acquisition and customer relationship marketing (CRM) agency, to help promote Dex Media’s local marketing solutions for small and medium-sized businesses.”

Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores (July 20, 2015)
Marketing Land: “Mobile loyalty company SessionM recently surveyed 12,000 randomly selected US smartphone users about their mobile shopping behaviors and found that 85 percent of respondents said their m-commerce buying was steady or had increased versus a year ago.”

Bing Makes Move Into Native Advertising (July 20, 2015)
MediaPost: “Microsoft began rolling out Bing Native Ads in beta for advertisers across the United States not long after handing its display advertising unit to AOL.”

Instagram Brings Search To The Web (July 20, 2015)
TechCrunch: “Instagram revolutionized how we searched for pics of celebrities getting wasted on yachts on mobile, and now they’re bringing that same experience to the web.”

Coupon Marketplace RetailMeNot Strikes Strategic Partnership With Placed (July 20, 2015)
GeoMarketing: “Digital coupon marketing provider RetailMeNot is the latest tech company to sign a deal with app-based, in-store analytics platform Placed in order to access insights on interactive ads regarding whether or not they’ve inspired visits to physical businesses.”

IAB Study: Programmatic Revenue Exceeds $10 Billion, but Industry Still Confused (July 20, 2015)
AdAge: “Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time.”

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