Daily News: Using Data for SMB Sales, Mobile Surpasses Search Spend, Amazon Tops SMB Trust Index

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Using Data to Understand & Sell More to SMBs (Webinar 11.15.16) (November 1, 2016)
LSA Insider: “There’s evidence developing that points to an emerging pattern of marrying big data analytics with intelligent sales for marketplace success.”

Study: Mobile surpasses Search as the lead ad format for the first time  (November 1, 2016)
IAB: “There was some interesting results from the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC).”

Survey: Amazon tops SMB Trust Index, Yelp ranks at the bottom (November 1, 2016)
Marketing Land: “Survey data reflect ‘hundreds of thousands’ of small businesses’ net promoter scores for service providers.”

Why Local Search Is Even More Important in the Age of Ad Blocking (November 1, 2016)
Street Fight: “A growing proportion of internet users cannot be reached through ‘classic’ search engine marketing. That’s why in the context of ad blocking, SEO is still king.”

Customer Acquisition Continues to Be a Priority for Marketers (November 1, 2016)
eMarketer: “Marketers must place an emphasis on data, audience centricity and the lifetime value of customers.”

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