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Daily News: Using Co-Op Funds During Holidays, Square Advances $75M to SMBs, Geo-Targeted Mobile Spend to Leap in 2016

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Boosting Local Awareness with Co-Op Funds this Holiday Season (November 3, 2015)
LSA Insider: “Some brands recommend retailers save a specific percentage of their co-op budget for the fourth quarter in order to drive more awareness at a time of increased purchase activity.”

Amazon Opening Physical Bookstore In Seattle, Google Abandons Store In NYC (November 3, 2015)
Marketing Land: “Today, Amazon is opening a physical bookstore in Seattle’s University Village. Meanwhile, across the country, Google has reportedly decided not to open a planned stand-alone retail space on Greene Street in SoHo in New York.”

Square’s program to advance money to small businesses is growing like crazy (November 2, 2015)
Business Insider: “In only three months, the company has advanced more than $75 million to small businesses.”

Geo-Data Is The Hub Of ‘Power Brew’ Including Local Mobile, Social, Video Ad Spending (November 2, 2015)
GeoMarketing: “Geo-targeted mobile ad spending will leap 34.5 percent to $11.3 billion in 2016 from $8.4 billion in 2015.”

Google Dominates In SEMPO Survey, 60% Say Yahoo Not Relevant (November 2, 2015)
MediaPost: “Among brands and agency partners surveyed, 60.2% view Yahoo as no longer relevant when it comes to investments in paid-search advertising. Some 36.7% feel the same way about Bing.”

Google Tests DoubleClick Ads For Billboards (November 2, 2015)
MediaPost: “Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform.”

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