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Daily News: UpCurve Buys Closely, Tiger Pistol Integrates with Yext, Media Group Online Joins LSA

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

UpCurve Buys Closely, which is Powered by ThriveHive, All Owned by GateHouse (November 3, 2017)
LSA Insider: “Yesterday, SMB solution provider UpCurve, powered by ThriveHive which is the digital arm of GateHouse Media, acquired Closely.”

Tiger Pistol Integrates with Yext to Help Brands Localize Their Facebook & Instagram Advertising (November 3, 2017)
Press Release: “The integration will allow multi-location brands to power and personalize for individual locations.”

Media Group Online Joins Local Search Association to Bring Its Comprehensive Co-op Directory and Services to MGO Members (November 3, 2017)
Press Release: “MGO members now have access to LSA’s comprehensive co-op directory and services through the MGO Website.”

Amazon Trucks Pose Quirky Challenge to Physical Retailers (November 2, 2017)
eMarketer: “The roving “Treasure Truck” is the latest sign that Amazon and other pure-play online retailers probably can’t maximize their growth without some sort of physical presence.”

Siri, Safari and Google Search: What does it mean for marketers? (November 2, 2017)
Marketing Land: “Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.”

4 Realities Marketers Need to Fully Grasp in Order to Survive (November 2, 2017)
AdWeek: “Cloud, mobile, social and AI radically shifting customer journeys.”

For the first time, more people will do their holiday shopping on mobile than on desktop (November 2, 2017)
Recode: “If you visit a U.S. retailer’s website this holiday season, you’re most likely to do so on a mobile device.”

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