Daily News: Understanding Voice Search, Google Questions & Answers, Mobile Ad Creativity

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Understanding voice search and position zero marketing (January 25, 2018)
SmartBrief: “In the past five to 10 years, marketers have seen the emergence and convergence of mobile, local and voice search as significant marketing opportunities.”

Brands Pump More Money Into Smarter Ads (January 25, 2018)
MediaPost: “For Shane O’Neill, director of content at Nanigans, it’s no surprise that ecommerce advertisers are spearheading the push toward smarter Facebook ads.”

Google Questions and Answers: Everything you need to know (January 25, 2018)
Search Engine Land: “It will be interesting to see how long it takes for Google to recognize the importance of business owners having more control over questions and answers.”

Facebook updates branded content policy to clarify what qualifies as content (January 25, 2018)
Marketing Land: “Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.”

The 3 Trends That Will Take Mobile Ad Creativity Into a New Era (January 24, 2018)
Adweek: “Mobile continues to expand the realm of possibilities for advertising creative, and at a mind-boggling pace.”

Use of Voice Search in Public On the Rise, According to 2018 Study (January 24, 2018)
Search Engine Journal: “The results of the study are an indication that using our voice to interact with devices will soon be as common as using touch input.”

Yext and Duda Team Up to Integrate Websites with Digital Knowledge (January 23, 2018)
Yext: “This integration will simplify the experience of managing an effective digital presence by pulling key business information.”

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