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Daily News: Unclaimed GMB Listings, In-Store Holiday Shopping Data, Tracking Local Search ROI

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 56% of Local Retailers Haven’t Claimed Google My Business Listing (November 14, 2016)
LSA Insider: “Just 33% have claimed their Yelp listing, 21% on Yahoo and 19% on YP.com.”

More Consumers Plan To Shop In Department Stores Than Online This Holiday, Says NRF (November 14, 2016)
GeoMarketing: “Physical businesses can capture a significant percentage of this year’s $935-per-person spend by attuning to shoppers’ mobile desires — both in and out of stores.”

How Should SMBs Track ROI From Local Search? (November 14, 2016)
Street Fight: “Tracking month over month and year over year traffic growth in Google Analytics is a good metric to keep track of.”

Getting a clearer picture of local marketing attribution (November 11, 2016)
Search Engine Land: “When it comes to tracking local attribution, start with Google.”

Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce (November 11, 2016)
MediaPost: “Microsoft Research has been working on building technology that analyzes site visitor’s behaviors to optimize content, pricing and ad serving in real-time.”

FAQ: All about the Google mobile-first index (November 9, 2016)
Search Engine Land: “Google is rolling out a new mobile-first index that will create and rank its search listings based on the mobile version of content.”

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