Daily News: uberall & Yelp Partnership, Best Way to Reach Customers, Europe’s Startup Scene

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

uberall & Yelp Partner to Clean Up Listings in Europe & U.S. (April 24, 2017)
LSA Insider: “The Yelp partnership will help uberall enter the U.S. market in a meaningful way.”

When Breaking Google’s Guidelines Is Almost Necessary with GMB (April 24, 2017)
Street Fight: “Despite what you may have heard from Google’s PR team recently, spam is still a very big problem in Google Maps.”

Loyalty Programs: The Best Way to Reach Users Is Every Way (April 24, 2017)
eMarketer: “Consumers increasingly want a variety of methods to receive communications.”

As Europe’s startup scene explodes, a continent goes tech conference crazy (April 23, 2017)
VentureBeat: “The startup scene in Europe was surging, and suddenly every corner of the continent was putting together a conference.”

Digital marketing and data tools prove valuable for brick and mortar, too (April 21, 2017)
CIO: “Now is the age of digital marketing and here are some tools that can be used by both online and offline businesses.”

GMB Now Allows All Dashboard Accounts to Access 18 Months of Data (April 20, 2017)
Blumenthals: “Bulk users received the ability to download 18 months worth of data across all of their listings and now it appears that all accounts have the same capability.”

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