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Daily News: Uber Turning App Into ‘Content Marketplace,’ Why Facebook Will Beat Other Marketing Channels and Amazon Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year (March 3, 2017)
Entrepreneur: “Here are the 8 reasons why it makes the most sense for businesses to use the social media giant to advertise their products.”

Forget Facebook and Google: The Ad World Thinks This Tech Giant is ‘Terrifying’ (March 5, 2017)
Mashable: “It’s not internet advertising giants that keep the industry’s top chief up at night. Nor is it his three-month-old daughter. It’s…Amazon?”

Uber Plans to Turn Its App Into a ‘Content Marketplace’ During Rides (March 3, 2017)
TechCrunch: “Uber can’t seem to avoid headlines for the wrong reasons right now, as it gets slammed for its toxic work culture, its connections to a polarizing U.S. President, and its CEO’s attitude to Uber drivers. But despite all that, the transportation company — currently valued as high as $68 billion — continues to grow and has ambitions to expand its business into ever more areas. One of the latest, TechCrunch has learned, involves the app itself.”

DigitasLBi’s Ilico Elia on Cracking The Location-Based Marketing Code (March 6, 2017)
GeoMarketing: “As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilico Elia spoke at Mobile World Congress on the evolution of location-based marketing.”

For Hilton, Location Technology Must Solve Guests’ Pain Points (March 3, 2017)
GeoMarketing: “Geolocations and beacons need to address specific needs, says Hilton’s Mark Weinsteinat Millennial 2020.”

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