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Daily News: TV and Online Ad Lengths, Consumers & Data Privacy, Brick and Mortar Retail Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 38% of consumers think online ads should be shorter than TV (April 6, 2018)
Marketing Dive: “A quarter of consumers think TV and online ad lengths should be the same, but need to cut to the chase quicker, and 15% think online ads should show the brand earlier.”

Survey: Chasm exists between brands and consumers on data privacy (April 6, 2018)
MarTech Today: “Forrester report finds growing consumer concern but ‘cavalier attitude’ about data protection among brands surveyed.”

This Forecast Shows that Mobile is the Engine of Worldwide Ad Spending Growth (April 6, 2018)
Marketing Charts: “Global ad spending will increase by 4.6% this year to reach US $579 billion, predicts Zenith in its latest forecast.”

In A Typical Month, 69 Percent Of U.S. Internet Users Make A Brick-And-Mortar Retail Purchase (April 5, 2018)
GeoMarketing: “Online channels hold a slight edge during the process of researching these purchases, according to new research from Murphy Research cited by eMarketer.”

Study: 27% of social media users view ads more negatively (April 5, 2018)
Mobile Marketer: “Perception of social advertising has mostly stagnated or declined in the past year, according to a study commissioned by social media management platform Sprout Social.”

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