Daily News: Travel Times for Nearby Purchases, Multi-Channel Success, Back-To-School Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases (August 22, 2017)
LSA Insider: “New AccessLoyalty study says 92% of consumers in urban markets travel 15 minutes or less to make daily purchases.”

The Key to Multi-Channel Success: Understanding the Search and Social Mindset (August 22, 2017)
Street Fight: “What’s often lost is the context of your audience’s expectations and mindset when they’re engaging with a given channel.”

Over 70 Percent Of Shoppers Will Make Back-To-School Purchases In-Store (August 22, 2017)
GeoMarketing: “And 30 percent will look to mobile coupon apps for deals, according to research from ChargeItSpot.”

DialogTech Launches LeadFlow 2.0, the Pay-Per-Call Management Platform for Brand Marketers (August 22, 2017)
Press Release: “DialogTech today announced the release of LeadFlow 2.0 that extends LeadFlow to meet the needs of brands buying phone leads.”

Optimized store landing pages: An important part of local search strategy (August 21, 2017)
Search Engine Land: “Local landing pages help brick-and-mortar stores improve the online experience for both users and search engines.”

How Instagram and Snapchat Are Benefiting From Facebook’s Declining Teen and Tween Numbers (August 21, 2017)
AdWeek: “Young adults are drifting away from the social network.”

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